On 5 August 2026, during a high-profile launch of the Chinese scene in Shenzhen, the remaining Hong Hong announced that the first "Technology-Hung-Wing SUV" concession of the Hong-Mong-gwan-gwan (SUV) had opened a pre-sale sale of G9 for a start-up price of $439.8 million. The mudholes that were repeatedly shown on the screen, which were supposed to be transversal power, were quickly the focus of questioning: after the vehicle had been travelling in the mudholes, it was virtually clean and was dubbed “silt unsilted”.
This is not the first time. The long-seated, active M9-suspect propaganda film, shared earlier by the rest of the Inner Mongolia mud pit, was questioned by netizens about the excessive lateness, AI generation or selective filming. The official response was mostly by way of a complementary physical or legal response, but the perception of “a clear conflict between propaganda images and physical common sense” has become a matter of public inertia. Deeper questions point to positioning itself: officially called it “more hard than luxury, more luxury than hard”, the main hit the whole terrain troupe, a single crotch, a self-adapted speed lock, etc., but with a carrying body, close to the corner of 23°, a departing corner of 26°, and a clear gap with the traditional hard-wing, hard-wing, cross-country, more like the smart, luxury city SUV in hard-skinned clothes.
The Chinese automobile has been in a very high and negative information in recent years, creating a clear pattern. At the advocacy level, slogans such as “might ahead” and “best within the million” have faced many practical challenges — feedback from the owners of the border vehicle that has been suspended or has been the subject of an abnormally eccentric car-crash; The "Future Production Date" Uron has appeared on the M8 logo and errors have been made in the type of certified batteries. In terms of safety and functional response, the official explanation in the S90-gravity seat “bulls” case, which was explained by the “unattached” threshold, was made public by the People's Network; The uncontrollable video of the elk test was characterized as malicious manipulation; In the case of the case of the driver of mind, the determination of responsibility and the commitment to compensation have been repeated and the rights of the owner have been deadlocked. In terms of delivery and control, some of the models have been delayed, and the pick-up is a paint bag. In public relations, a mass of complaints against “showing” toys for “showing ahead” also triggered a backlash.
These disputes are combined with a more macro-level context. As a large Chinese technology enterprise, China has long benefited from industrial policy, which is seen by the outside world (especially the United States) as a model of deep civil-military integration, with its founders being in a military or non-military background, and companies included in the list of American entities, facing restrictions on core technologies such as chips. Mobile phone operations have become more dependent on stock-based programmes and supply chains after sanctions, resulting in “assembly” outsiders, although there is still investment in communications, algorithms and systems. The car business, which is emotionally called “mobile coffins” by some critics, reflects a strong mistrust of intellectual dependence, structural security and the way in which accidents are handled. It should be noted that while the public data do not yet show that the overall accident rate for these vehicles is significantly higher than the “carcas” level, the contrast between individual serious accidents and official responses has increased.
From the symbiosis of the mobile phone age to the vagaries of the vagaries, the interpretation of safety thresholds, the problems of product control delivery, and the tough responses to criticism, the Chinese products repeatedly faced the challenge of “marketing before verifiable presentation”. Pre-sale enthusiasm remains, but sales cannot automatically close the trust gap. Consumers need independent measurement, transparency thresholds and promises to deliver, rather than a gorgeous but suspicious screen performance or an ex post “unthus” interpretation of “bad manipulation”.
The G9 is trying to re-definite hard SUVs with intelligence, and the exploration is not in itself worthless. When demonstrations clash with common sense and past cases accumulate, public questions have moved from a single product to a review of brand integrity and security boundaries. Ultimately, the ability to respond with a real and verifiable response, rather than relying on advocacy and advocacy, is the key to determining long-term reputation. Consumers have the right to demand that they prove the image to be real, functional and committed, and that they speak of any “leading”.


Article discussion
Verified members can discuss this report publicly and manage their own content.
Checking member sign-in status…