Jilin Provincial Secretary Wong Keung went to the cafe net Red: Advocacy behind easy talk

The Provincial Secretary met with the creators of the content of the network and was placed in a café in Changchun, not in the Provincial Council meeting room. October 10, the Secretary of the Jilin Province, Wong and Red Net, published, pushing a seemingly relaxed exchange to the heart of political communication: the local supreme authority is in a new form requiring the participation of commercial content producers in the official arena. Advocacy agenda.

The meeting was held at the Chang Chun Peng Café. Huang is not talking about a mere flow business with invited network creators, but about the focus of advocacy by local governments, including the World Student Games, cultural tourism and revolution history next January ' s spring. Local official disclosure encouraged participants to promote mainstream values and disseminate positive energy. Political demands and personal account dissemination capacity are thus directly linked to an informal scene.

Traditional official propaganda relies on television, newspapers and administrative meetings, and forms of communication are highly organized. Short video, live and social media rely on long-established personal trust between content creators and viewers. The entry of the party ' s political departments into the café does not directly prove that all invited creators have accepted the unified order; It reflects the high official profile of online opinion leaders and their intention to use their personal reach to achieve policy advocacy.

The official meeting records reveal how the event was organized. Records published by the Jilin provincial government on 8 October show that Huang Zhang Zhong Café on 7 October, in which 13 creators spoke in succession, spoke with the network creators. This figure is more important for Internet dissemination than for the decaf: instead of passing through a shop at random, the Government chooses to have a communication-capable account to connect face to face. The conference advocated the dissemination of the Jilin Brigade, the competition and so-called mainstream values. When local party committees have financial resources, opportunities for public events and power to govern networks, invited creators are in a power relationship that is both a target of communication and a clear disciprocity. The key to identifying advocacy mobilization is whether post-session autonomy is affected.

There is a power issue that is easily overlooked in this change. The market is not entirely equal between the Secretary of the Provincial Council and the creator of the general content. The platform ' s operating environment, local resources, business opportunities and content reviews affect the creator ' s occupational space. When the highest local leaders make political communications requests, a seemingly moderate invitation may have systemic implications that are not available to ordinary advertising clients.

Moreover, the official choice of a café has tactfully changed the news scene itself. It dilutes the traditional visual symbols of advocacy mobilization with leisure, modern, accessible living space. However, the focus of the conversation remains on the centre of power: who can participate, what themes are highlighted, what values are disseminated and what social issues are not included in the dialogue.

In recent years, Jilin has faced real pressures such as population, industry and regional competition in the north-east. The promotion of the Civil Brigade and the large international events do attract attention, and it is not natural that local officials communicate with content creators. A distinction should be drawn between the dissemination of information on normal public affairs and the boundaries between political power requiring private content producers to submit to uniform value propaganda.

Local propaganda, with substantive independence, should allow creators to investigate local economic, public services, entrepreneurship and social conflicts in the same way as they present cultural tourism and competitions. Otherwise, the more freedom and affection in the café, the more binding the expression of borders behind the activity will have to be seen by the public.

The meeting was a truly follow-up to what was worth following, not the number of smiles in official photographs, but whether the post-participants' work reflected the issue of self-choice, whether there was a unified rhetorical approach and whether the Government influenced the dissemination of content through incentives, resource allocation or management requirements. The decision on the nature of cyberspace is not where the promotional conference is chosen, but whether the creator is really entitled to say “no”.